Umpteenth verse, same as the first — Macworld turned their iPhone ebook into and app and submitted it to the iTunes App Store. It was rejected. Several times. Finally editor Jason Snell expressed his frustration on Twitter and several high profile blogs picked it up. Apple called him immediately to try and make it right.
Good for Macworld. Bad for all the developers who lack the same megaphone by virtue of their job and connections.
Granted, with 100,000+ apps, …

Excerpt from:
How Macworld Got Their iPhone App Approved or How Having a Big Voice Helps

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