According to a study, Motorola recently surpassed Apple in brand loyalty among men 18 years old and up since the release of the Droid on the Verizon network. The study by YouGov’s BrandIndex scale ranges from -100 to 100 and is based on weekday interviews with 2,000 interviews per day from a panel of 250,000 people.
This past week Apple has dropped from a November peak high of 48.1 to 22 and Motorola is staying strong with 29.3 with an error margin of +/- 2 percent. The real loser in …

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Motorola’s Brand Loyalty Among Men 18+ Passes Apple

This entry was posted on Friday, November 27th, 2009 at 1:36 pm and is filed under iPhone News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

According to a study, Motorola recently surpassed Apple in brand loyalty among men 18 years old and up since the release of the Droid on the Verizon network. The study by YouGov’s BrandIndex scale ranges from -100 to 100 and is based on weekday interviews with 2,000 interviews per day from a panel of 250,000 people.
This past week Apple has dropped from a November peak high of 48.1 to 22 and Motorola is staying strong with 29.3 with an error margin of +/- 2 percent. The real loser in all of this? Research and Motion …

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Motorola’s Brand Loyalty Among Men 18+ Passes Apple

This entry was posted on Friday, November 27th, 2009 at 1:36 pm and is filed under iPhone News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.