Apple Senior VP of Marketing, Phil Schiller, has once again stepped forward to address growing concerns about the iTunes App Store approval process — but this time he’s avoided developers and their complaints about opacity and inconsistency, and instead gone to BusinessWeek to get ahead of the story going mainstream.
Let’s think about this for a moment. Schiller’s previous, highly publicized comments have been emails addressed to bloggers and Mac developers, and wrung truthy enough to give a tiny glimmer of hope to those who just assumed Apple’s upper management was oblivious to the problems around rejected apps. These …

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Phil Schiller Addresses App Store — Not to Developers but to BusinessWeek

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