Very brand-conscious start time aside, looks like UK customers on O2 now know what time the queue ends and the buying begins…
UPDATE: Sounds like the second poster, below, might be there just in case a store sells out and wants to inform customers. Thanks to everyone in the comments for logic-ing this out!

Due to high demand …

See original here:
Update: O2 to Start Selling iPhone 3G S at 9:02am? Preparing for Sell Out?

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